MMPR is a full-service book publicity agency, specializing in the strategic promotion of Christian and inspirational titles. We’ve landed features in USA Today and Christianity Today—on “The 700 Club” as well as “The Today Show”—and we know how to fine-tune the pitch for each.
We can create a bang-up press kit that will get your book noticed. Custom campaigns are the norm for our agency. We can reach print, radio, television and internet outlets that reach readers and sell books.
We’ve promoted titles from politicians, pastors, athletes, housewives, psychologists and Bible teachers. But we won’t publicize a book we don’t like. Being fans first makes us better publicists. And life is simply too short to read bad books.
Request a consultation or proposal for your unique publicity needs.
Pamela and Jana came to book publicity through very different routes. Jana found PR almost immediately after college (she was a journalism/marketing major). She thoroughly enjoyed working at a publicity agency in Washington, DC, but didn't enjoy promoting a new Chlamydia test or a new drug for middle ear infections. It wasn’t long before the world of books came calling for Jana—in the form of Susan Ligon at Word Publishing. Pamela had begun teaching after college but quickly decided publishing would be a better fit (the pay wasn’t much better, but everyone could tie their own shoes). Susan Ligon interviewed the publishing wannabe and invited her into the publicity department in 1991. Jana and Pamela met in the publicity department of Word Publishing in Dallas, Texas.
After eight busy years inside the thriving Christian publishing house, including a corporate move to Nashville, Pamela and Jana realized they were hiring out the really fun titles to publicity agencies. As in-house publicists and department managers, they spent huge chunks of time in meetings, sales conferences and author acquisition presentations. The situation was ideal for learning the publishing business but one step removed from the work they loved best.
When Pamela mentioned to Jana that she might start her own PR agency, Jana loved the idea. For both of them. "Less Meetings. More Pitching" became the goal, and McClure Muntsinger Public Relations (MMPR) launched in 1999. Word Publishing became their first client, asking the duo to manage campaigns for Max Lucado and then-presidential-hopeful Dan Quayle.
In 2001, MMPR was named one of four finalists (from 300 nominees) in the Nashville Business Journal's annual Small Business awards. Since that time, the agency has provided publicity services and consultation for publishers, retailers (The Parable Group), associations (ECPA), events (WriterFest Nashville), ministries (Compassion International, the Faith & Education Coalition of the NHCLC), and select authors. Jana and Pamela enjoy teaching at publicity seminars and workshops, including ECPA’s Publishing University, and have been quoted in a variety of trade and consumer media. They provide pro bono publicity services for a handful of favorite organizations/events each year.
Over the last two decades, the MMPR client list has grown to include almost every major Christian publisher and numerous New York Times bestsellers. In October 2010, three of MMPR's projects landed on New York Times bestseller lists simultaneously. Remarkably, each author had donated 50% - 100% of their royalties to charity: Max Lucado (Outlive Your Life), Jill Kelly (Without a Word) and Francis Chan (Crazy Love). More recent bestselling projects (Fall 2018) include Max Lucado’s Unshakable Hope (New York Times bestseller), Lysa TerKeurst’s It’s Not Supposed to Be This Way (New York Times bestseller) and Francis Chan’s Letters to the Church (Publishers Weekly bestseller). Authors such as these continue to inspire Jana and Pamela to promote books that change lives.
To see people’s lives improved through a dynamic encounter with inspirational products.
To provide quality service to book publishers and authors through: Publicity strategy and implementation; Marketing strategy; Industry leadership.
Prayer, Strategic Alliances, Fun, Integrity, Team, Flexibility, Profitability