Traveling Light Releases Simultaneously In Spanish

Lucado Available in Both Languages Fall 2001

NASHVILLE, TN—For the first time in his publishing career, Max Lucado will have an original publication simultaneously released in English and Spanish. Traveling Light is releasing in a paperback Spanish edition, entitled Aligere Su Equipaje, and both editions are shipping this month. The Spanish edition is available for worldwide distribution via Editorial Betania.

Marketing plans for the Spanish edition include Spanish radio spots in U.S. Hispanic radio stations and in Latin America, a 5-minute CD radio program sent to Hispanic radio programmers in Latin America, ads in Spanish Christian trade and consumer magazines, as well as a feature in Caribe Betania’s Impresiones magazine, a consumer magazine sent free to customers around the world. Consumers and retailers can visit www.caribebetania.com for further information on the new title.

“We are delighted to have this Spanish language edition of Traveling Light available simultaneously with the English edition,” explains Marcella Gomez of Caribe Betania. “Max’s books are immensely popular throughout the Spanish-speaking world, but we have previously delayed the release of the Spanish edition by several months.”

The W Publishing Group, which publishes Lucado’s trade titles, expects to create numerous ancillary products for Traveling Light. The book will be translated into other languages for release in 2002 and beyond; previous Lucado titles have been published in almost two dozen languages and are distributed worldwide. Other ancillary Traveling Light products include an English audio edition, a Traveling Light devotional journal and a Traveling Light music project from Creative Trust Workshop (Spring 2002).

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Aligere Su Equipaje

(Traveling Light)

By Max Lucado

Ships September 2001

ISBN: 0-88113-673-5

$10.99, paperback, 5¼” x 8”