Scale Down:

A Realistic Guide to Balancing Body, Soul & Spirit

When Danna Demetre, registered nurse, fitness consultant and author, offers advice on balancing body, soul and spirit, hers is no theoretical rhetoric. Danna Demetre has battled bulimia, so she is acquainted with the emotional tyrant of distorted body image. She has suffered panic attacks, betrayal and divorce, which caused her to explore the depths of her spirit’s resilience. She has also trusted God while all else failed, personally experiencing His power and healing. Within the pages of Danna Demetre’s new book, Scale Down: A Realistic Guide to Balancing Body, Soul & Spirit (Revell, April 2003), she offers balanced health advice that is proven, Biblically sound and effective.

Danna Demetre delivers a hard-won message within the pages of Scale Down. “I hope readers will think of me as both a friend and lifestyle coach,” she writes. “I’m open and vulnerable in sharing the struggles of my journey, so I hope this will earn me the right to speak somewhat bluntly about responsibilities for and attitudes toward body and lifestyle.” Demetre helps readers examine the dimensions of body, soul and spirit while teaching them to make small changes that add up in big ways. “You can break free from unhealthy habits and build a positive image of yourself as a Child of God,” she promises.

Using self-evaluation questions, biblical principles and her own powerful testimony, Scale Down offers a realistic plan for weight loss that incorporates all areas of life. Demetre did not want to write a conventional weight loss guide, instead she wanted to share the truth about losing weight and making permanent lifestyle changes. In order to help readers achieve lasting change in body and habits, Demetre directs readers toward four goals within Scale Down:

· Understanding the balance of body, soul and spirit:
learn to live with godly perspective while making choices based on truth, leaving the results to God

· Realizing that you are what you think:
learn to reshape your self-talk with healthy messages about yourself and your goals

· Discovering the power of your true identity:
learn to live in the truth that you are created in the image of God and deeply loved by your Creator

· Accessing the weapons to fight the “battle of the flesh”:
learn how to surrender your will and spirit to the work of the Holy Spirit

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Scale Down/page two

To help readers achieve these overarching goals, Demetre offers specific guidance throughout the book, featuring practical elements such as:

While many Christian weight loss manuals focus on eating habits as well as spiritual habits, Demetre considers her approach to be total life coaching. “My job as lifestyle coach is to offer some simple and realistic options along with encouragement and example,” Demetre writes. “The truths I learned have changed me from the inside out, and I am confident they can change your life, too.”

Revell is supporting the release of Scale Down with a broad-based marketing campaign. National publicity efforts targeting print and broadcast media are underway, and local publicity efforts will coincide with Demetre’s spring speaking schedule. National advertising has been secured in trade publications as well as in consumer catalogs generated by The Parable Group and Munce Marketing Group. The publisher will promote the book at Book Expo America in May, and there are plans for an end-cap promotion in CBA retail stores during January 2004.

Danna Demetre’s more than 25 years in the health and fitness industries include experience as a registered nurse, fitness professional, corporate marketing manager and trainer for a Fortune 500 company. Danna produces/co-hosts a daily radio talk show and hosts a weekly show, “Healthy Solutions,” on KPRZ radio in San Diego, California. She is a frequent guest on local television news programs and cable health specials as well as a popular conference and retreat speaker.

For more than 125 years, Revell has been publishing evangelical books for the personal enrichment and spiritual growth of general Christian readers. Revell is a division of the Baker Book House Company, based in Grand Rapids, Michigan.

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Scale Down

A Realistic Guide to Balancing Body, Soul & Spirit

By Danna Demetre

Published by Revell

Available April 2003

ISBN: 0-8007-5878-1

$12.99, trade paper, 304 pages, Diet & Health