For Immediate Release, February 27, 2002              Contact:       Jana Muntsinger

                                                                                                                                                615.376.9442

                                                                                                                                                jana@mmpublicrelations.com

 

PARABLE REGIONAL MEETINGS RECEIVE HIGHEST RATINGS

Member Attendees Rank Meetings as Effective,



SAN LUIS OBISPO, CA–-The Parable Group and Parable Interactive have compiled “Best of 2001” lists highlighting the hottest titles of the year in five categories—books, Bibles, music, children’s books and videos—based on customer sales in Parable stores and at their private label websites.  Parable has also created “Best of 2001” Editor’s Choice lists in four categories.  This marks the first time such lists have been created, and for a limited time each bestseller will be offered at a substantial discount when purchased at any Parable store website.

            Parable’s “Best of 2001” best-selling selections are based on sales in nearly 300 Parable Christian Stores and 250 Parable Interactive Private Label sites.  Customers are saying that prayer and worship are hot topics, with The Prayer of Jabez by Bruce Wilkinson (Multnomah Publishers) placing as the top selling book, while Michael W. Smith’s album Worship (Reunion Records) holds the #1 slot for music products.  The list of #1 selling products from Parable in 2001 includes:

Books: The Prayer of Jabez by Bruce Wilkinson (Multnomah Publishers)

Bibles: The New Adventure Bible Revised (Zondervan)

Music: Worship by Michael W. Smith (Reunion)

Children’s Books:  Left Behind: The Kids #1 The Vanishings                                 by Tim LaHaye & Jerry Jenkins (Tyndale House Publishers)

Videos:  Veggie Tales #15: Lyle the Kindly Viking (Big Idea Productions)

*complete lists follow this release

 

In addition, the retailing experts at The Parable Group selected their favorite products of 2001, highlighting the best product from each of the five major categories.  The Parable Group’s “Best of 2001” Editors Choices are:

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Parable’s Best of 2001 release, page two

Books: Secrets of the Vine by Bruce Wilkinson (Multnomah Publishers)

Bibles: English Standard Version (Crossway Books & Bibles)

Music: Worship by Michael W. Smith (Reunion)

Children’s Products:  Veggie Tales #15: Lyle the Kindly Viking (Big Idea Productions)

 

 

“This is the first time Parable has compiled ‘Best of’ lists,” says Steve Potratz, Parable’s President and Founder.  “We have great data—both from brick & mortar stores and from e-commerce sites—and we want to use it to benefit the entire industry.  These products, and the promotion they receive, as a result of our lists, will continue to drive traffic through CBA retail stores.”  To celebrate these best-selling products, Parable is offering each at 40% off the retail price at all Parable Interactive websites.  This discount will be available for a limited time at any website powered by Parable. 

 

Parable Interactive and Parable Christian Stores are two of a family of companies under the Parable umbrella. Parable is a California-based marketing and retail services company representing over $350,000,000 in annual sales of Christian products to consumers.  Parable Interactive provides the infrastructure and technology to more than 250 retailing and ministry websites.  The Parable Group corporation, including Parable Christian Stores, provides marketing materials for more than 1000 Christian retail outlets located in the U.S. and Canada. 

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January 21, 2002


PARABLE’S “BEST OF 2001” LISTS

Books

1.       The Prayer of Jabez by Bruce Wilkinson (Multnomah Publishers)

2.       He Did This Just For You by Max Lucado (W Publishing Group)

3.       Secrets of the Vine by Bruce Wilkinson (Multnomah Publishers)

4.       Desecration by Jerry Jenkins and Tim LaHaye (Tyndale House)

5.       Power of a Praying Wife by Stormie Omartian (Harvest House)

6.       Left Behind (paperback) by Jerry Jenkins and Tim LaHaye (Tyndale House)

7.       The Prayer of Jabez Devotional by Bruce Wilkinson (Multnomah Publishers)

8.       Five Love Languages by Gary Chapman (Moody Press)

9.       Power of a Praying Parent by Stormie Omartian (Harvest House)

10. The Prayer of Jabez Bible Study by Bruce Wilkinson (Multnomah Publishers)

 

Bibles

1.       The New Adventure Bible Revised (Zondervan)

2.       NIV Thinline Bible, (Zondervan)

3.       Teen Study Bible, (Zondervan)

4.       NKJV Extreme Teen Bible, (Thomas Nelson)

5.       Life Application Study Bible (all versions), (Tyndale, Zondervan)

6.       NIV Study Bible, (Zondervan)

7.       The Message New Testament w/ Psalms, (Nav Press)

8.       NIV Here’s Hope New Testament, (Broadman/Holman)

9.       KJV Study Bible, (Thomas Nelson)

10.   KJV Gift and Award Bible, (Thomas Nelson)

 

Music

1.       Worship by Michael W. Smith (Reunion)

2.       Declaration by Steven Curtis Chapman (Sparrow Records)

3.       WOW-2001, various artists (Sparrow)

4.       Songs 4 Worship: Shout to the Lord, various (Integrity)

5.       Promise by Plus One (Atlantic Records)

6.       Free to Fly by Point of Grace, (Word Records)

7.       WOW the hits 2002, various artists, (Sparrow)

8.       Oxygen by Avalon (Sparrow)

9.       Offerings: A Worship Album by Third Day (Essential Records)

10.   Come Together by Third Day, (Essential Records)

 

Children’s Books

1.       Left Behind: The Kids #1 The Vanishings by Tim LaHaye & Jerry Jenkins (Tyndale House Publishers)

2.       Veritas Project #1 Hangman’s Curse by Frank Peretti (Thomas Nelson)

3.       Left Behind: The Kids #2 Second Chance by Tim LaHaye and Jerry Jenkins (Tyndale House Publishers)

4.       The Beginners Bible by Karyn Henley (Zondervan)

5.       Left Behind: The Kids #13 Showdown (Tyndale)

6.       Left Behind: The Kids #14 Judgment Day (Tyndale)

7.       You Are Special by Max Lucado (Crossway)

8.       Left Behind: The Kids #15 Battling for the Commander (Tyndale)

9.       Left Behind: The Kids #16 Fire from Heaven (Tyndale)

10.   Left Behind: The Kids #3 Through the Flames (Tyndale)

 

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PARABLE’S “BEST OF 2001” LISTS, continued

 

Videos

1.       Veggie Tales #15: Lyle the Kindly Viking (Big Idea Productions)

2.       3-2-1 Penguins, The Cheating Scales of Bullamanka (Big Idea)

3.       Veggies Tales, The Ultimate Silly Songs Countdown (Big Idea)

4.       3-2-1 Penguins, Trouble on Planet Wait-Your-Turn (Big Idea)

5.       Veggie Tales #14, Esther: the Girl Queen (Big Idea)

6.       3-2-1 Penguins, The Amazing Carnival of Complaining (Big Idea)

7.       Veggie Tales #6, The Toy That Saved Christmas (Big Idea)

8.       Bibleman Adventure: Breaking the Bonds of Disobedience (Pamplin)

9.       Veggie Tales #13, King George and the Ducky (Big Idea)

10.   Veggie Tales #9, Josh and the Big Wall (Big Idea)