
For Immediate Release, February 27, 2002 Contact: Jana
Muntsinger
615.376.9442
PARABLE
REGIONAL MEETINGS RECEIVE HIGHEST RATINGS
Member
Attendees Rank Meetings as Effective,
SAN LUIS OBISPO, CA–-The Parable
Group and Parable Interactive have compiled “Best of 2001” lists highlighting
the hottest titles of the year in five categories—books, Bibles, music,
children’s books and videos—based on customer sales in Parable stores and at
their private label websites. Parable
has also created “Best of 2001” Editor’s Choice lists in four categories. This marks the first time such lists have
been created, and for a limited time each bestseller will be offered at a
substantial discount when purchased at any Parable store website.
Parable’s
“Best of 2001” best-selling selections are based on sales in nearly 300 Parable
Christian Stores and 250 Parable Interactive Private Label sites. Customers are saying that prayer and worship
are hot topics, with The Prayer of Jabez by Bruce Wilkinson (Multnomah
Publishers) placing as the top selling book, while Michael W. Smith’s album Worship
(Reunion Records) holds the #1 slot for music products. The list of #1 selling products from Parable
in 2001 includes:
Books: The Prayer of Jabez by Bruce
Wilkinson (Multnomah Publishers)
Bibles: The New Adventure Bible Revised
(Zondervan)
Music: Worship by Michael W. Smith
(Reunion)
Children’s
Books: Left Behind: The Kids #1 The Vanishings by Tim LaHaye & Jerry Jenkins (Tyndale
House Publishers)
Videos:
Veggie Tales #15: Lyle the Kindly Viking (Big Idea Productions)
*complete
lists follow this release
In addition, the retailing experts
at The Parable Group selected their favorite products of 2001, highlighting the
best product from each of the five major categories. The Parable Group’s “Best of 2001” Editors Choices are:
-more-
Parable’s Best of 2001 release, page two
Books:
Secrets of the Vine by Bruce Wilkinson (Multnomah Publishers)
Bibles:
English Standard Version (Crossway Books & Bibles)
Music:
Worship by Michael W. Smith (Reunion)
Children’s
Products: Veggie Tales #15: Lyle the
Kindly Viking (Big Idea Productions)
“This is the first time Parable has compiled ‘Best of’ lists,” says Steve Potratz, Parable’s President and Founder. “We have great data—both from brick & mortar stores and from e-commerce sites—and we want to use it to benefit the entire industry. These products, and the promotion they receive, as a result of our lists, will continue to drive traffic through CBA retail stores.” To celebrate these best-selling products, Parable is offering each at 40% off the retail price at all Parable Interactive websites. This discount will be available for a limited time at any website powered by Parable.
Parable
Interactive and Parable Christian Stores are two of a family of companies under
the Parable umbrella. Parable is a California-based marketing and retail
services company representing over $350,000,000 in annual sales of Christian
products to consumers. Parable
Interactive provides the infrastructure and technology to more than 250
retailing and ministry websites. The
Parable Group corporation, including Parable Christian Stores, provides
marketing materials for more than 1000 Christian retail outlets located in the
U.S. and Canada.
# # #
January 21, 2002
PARABLE’S
“BEST OF 2001” LISTS
1.
The Prayer of Jabez by Bruce Wilkinson (Multnomah Publishers)
2.
He Did This Just For
You by Max Lucado (W Publishing
Group)
3.
Secrets of the Vine by Bruce Wilkinson (Multnomah Publishers)
4.
Desecration by Jerry Jenkins and Tim LaHaye (Tyndale House)
5.
Power of a Praying
Wife by Stormie Omartian (Harvest
House)
6.
Left Behind (paperback) by Jerry Jenkins and Tim LaHaye (Tyndale
House)
7.
The Prayer of Jabez
Devotional by Bruce Wilkinson
(Multnomah Publishers)
8.
Five Love Languages by Gary Chapman (Moody Press)
9.
Power of a Praying
Parent by Stormie Omartian (Harvest
House)
10. The Prayer of Jabez Bible Study by Bruce Wilkinson (Multnomah Publishers)
1.
The New Adventure
Bible Revised (Zondervan)
2.
NIV Thinline Bible, (Zondervan)
3.
Teen Study Bible, (Zondervan)
4.
NKJV Extreme Teen
Bible, (Thomas Nelson)
5.
Life Application
Study Bible (all versions), (Tyndale,
Zondervan)
6.
NIV Study Bible, (Zondervan)
7.
The Message New
Testament w/ Psalms, (Nav Press)
8.
NIV Here’s Hope New
Testament, (Broadman/Holman)
9.
KJV Study Bible, (Thomas Nelson)
10.
KJV Gift and Award
Bible, (Thomas Nelson)
1.
Worship by Michael W. Smith (Reunion)
2.
Declaration by Steven Curtis Chapman (Sparrow Records)
3.
WOW-2001, various artists (Sparrow)
4.
Songs 4 Worship:
Shout to the Lord, various
(Integrity)
5.
Promise by Plus One (Atlantic Records)
6.
Free to Fly by Point of Grace, (Word Records)
7.
WOW the hits 2002, various artists, (Sparrow)
8.
Oxygen by Avalon (Sparrow)
9.
Offerings: A Worship
Album by Third Day (Essential
Records)
10.
Come Together by Third Day, (Essential Records)
1.
Left Behind: The Kids
#1 The Vanishings by Tim LaHaye &
Jerry Jenkins (Tyndale House Publishers)
2.
Veritas Project #1
Hangman’s Curse by Frank Peretti
(Thomas Nelson)
3.
Left Behind: The Kids
#2 Second Chance by Tim LaHaye and
Jerry Jenkins (Tyndale House Publishers)
4.
The Beginners Bible by Karyn Henley (Zondervan)
5.
Left Behind: The Kids
#13 Showdown (Tyndale)
6.
Left Behind: The Kids
#14 Judgment Day (Tyndale)
7.
You Are Special by Max Lucado (Crossway)
8.
Left Behind: The Kids
#15 Battling for the Commander
(Tyndale)
9.
Left Behind: The Kids
#16 Fire from Heaven (Tyndale)
10.
Left Behind: The Kids
#3 Through the Flames (Tyndale)
--more--
PARABLE’S “BEST OF 2001” LISTS, continued
1.
Veggie Tales #15:
Lyle the Kindly Viking (Big Idea
Productions)
2.
3-2-1 Penguins, The
Cheating Scales of Bullamanka (Big
Idea)
3.
Veggies Tales, The
Ultimate Silly Songs Countdown (Big
Idea)
4.
3-2-1 Penguins,
Trouble on Planet Wait-Your-Turn (Big
Idea)
5.
Veggie Tales #14,
Esther: the Girl Queen (Big Idea)
6.
3-2-1 Penguins, The
Amazing Carnival of Complaining (Big
Idea)
7.
Veggie Tales #6, The
Toy That Saved Christmas (Big Idea)
8.
Bibleman Adventure:
Breaking the Bonds of Disobedience
(Pamplin)
9.
Veggie Tales #13,
King George and the Ducky (Big Idea)
10.
Veggie Tales #9, Josh
and the Big Wall (Big Idea)