For Immediate Release, March 5, 2002 Contact: Jana Muntsinger
615.376.9442
Satisfied
Sites Give Parable Interactive Rave Reviews
Ministries, Non-Profits Find E-Commerce Solutions
SAN LUIS
OBISPO, CA–-What do Prison Fellowship, Wesleyan Publishing House, World Vision,
INSP-TV and Christian Broadcasting Network have in common? Parable Interactive powers all their online
stores. Some of the best-known and
well-respected non-profit organizations and ministries have signed with Parable
Interactive (PI), the technology arm of The Parable Group, to provide turnkey
e-commerce and donation solutions. After
serving the needs of The Parable Group since 1996, PI was launched in January
2001 to provide broader services for retailers and ministries. PI currently
provides technological support for more than 250 retailing and ministry
websites.
Parable
Interactive is the leader in online product sales and donation solutions for
ministry websites. PI has invested in
four successive generations of increasingly flexible and leading-edge
e-commerce and donation technologies. Ron Johnston, President of Parable
Interactive believes this technological investment has more than paid off: “Ministries are thankful that we are the
experts in all areas of e-commerce—offers & appeals, virtual merchandising,
donation collecting, list generation and direct e-marketing. We free them to do ministry.” Johnston also believes that future success
for ministry websites depends upon the ministry’s ability to take donations and
offer their unique resources for sale online.
Last year, PI agreed to handle the e-commerce end of
World Vision’s award-winning site, www.worldvision.org. Jill Young, gift catalog manager at World
Vision, is pleased with the service from PI.
"Our
decision to partner with Parable Interactive was one of the best we ever made,”
says Young. “They empowered us with
tools to ‘go big’ and liberated us from limitations so we can mass-market the
gift catalog and grow to potential. They're responsive, creative,
solution-committed and an absolute joy to work with!"
PI supports a wide variety of ministry websites, including one for a
national church denomination. Donald D.
Cady, general publisher of Wesleyan Publishing House believes Parable
Interactive is a strong compliment to their online strategy. "As a denominational ministry support
to local churches, our mission is to provide great service, quality resources,
and exceptional value for Kingdom growth,” says Cady. “With Parable Interactive, we have an excellent partner to help
accomplish that and more!"
-more-
Parable
Interactive 2002 Update, page two
Most organizations anticipate a big expense when building a website and
launching e-commerce capabilities; however, PI meets e-commerce needs at a
fraction of the typical cost. Ben
Thole, Director of Business Development of the Christian Broadcasting Network
(CBN) couldn’t agree more:
"Parable exceeded all of our requirements for ShopCBN. We wanted a
broad product selection, marketing support, site design and maintenance, and customer
service. And we didn't want a huge capital expense. Parable allowed us to
provide the kind of quality experience that CBN's audience has come to
expect."
Ministries
and other companies interested in learning more about the services of Parable
Interactive can contact them at (800) 366-6031 x541, or by email to mailto:eStores@parable.com.
Parable Interactive is one of a family of companies under the Parable
umbrella. Parable is a California-based marketing and retail services company
representing over $350,000,000 in annual sales of Christian products to
consumers. Parable Interactive provides
the infrastructure and technology to more than 250 retailing and ministry
websites.
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March 5, 2002