For Immediate Release, January 24, 2002                Contact:       Jana Muntsinger

                                                                                                                                                615.376.9442

                                                                                                                                                jana@mmpublicrelations.com

 

Parable.com Gives Winner a Trip Halfway Around the World

Grand Prize is a Free Trip to New Zealand

SAN LUIS OBISPO, CA–-John Muszynski of Toledo, Ohio, was given a trip of a lifetime courtesy of Parable.com.  Parable.com selected Muszynski in a random drawing for an all-expense-paid trip for two to New Zealand to attend the Parachute Extreme Christian Music Festival, January 23-27, 2002.  Thousands of visitors entered the contest, which was featured on all Parable.com websites in late 2001. 

            The contest ran on Parable.com from November to mid-December 2001 and was extremely successful.  “We had more than 13,000 official entries overall,” says Judi Peet, Internet Merchandiser for Parable Interactive.  “The large response shows that the right Internet promotions can definitely increase traffic to a website.  And that is what Parable Interactive is trying to do every day for its Private Label sites.”

Muszynski not only wins a trip for two to New Zealand, but also he received two passes to the Parachute Extreme Festival, a meal backstage with one or more of the headline performers, a variety of Festival-branded merchandise, $250 in cash for traveling expenses, a library of CDs featuring the festival performers and a library of CDs from Here To Him Music.  The value of the entire prize package is worth more than $5,000.  In addition, fifteen 2nd place winners received a complete library of CDs from Here to Him Music and from the headliners from the Parachute Extreme Festival, and thirty 3rd place winners received the complete library of CDs from Here to Him Music.

More than 20,000 fired-up fans are expected to attend the Parachute Extreme Festival in Auckland, New Zealand, this month.  Headlining the event are Christian bands OC Supertones, Delirious, The Katinas, Salvador and Skillet. 

Parable Interactive is one of a family of companies under the Parable umbrella. Parable is a California-based marketing and retail services company representing over $350,000,000 in annual sales of Christian products to consumers.  Parable Interactive provides the infrastructure and technology to more than 250 retailing and ministry websites. 

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January 24, 2002