FOR IMMEDIATE RELEASE, January 29, 2002
Contact: Jana
Muntsinger, 615.376.9442
jana@mmpublicrelations.com
“NEW MUSIC
TUESDAY”SM TO BOOST PARABLE MUSIC SALES
New CDs Featured Weekly at
Parable Member Stores and Websites
SAN LUIS OBISPO, CA–-The Parable Group is helping
independent Christian retailers grow their music sales with a new promotion
entitled “New Music Tuesday”.SM
The program will help consumers discover new music and correspondingly
increase sales of those CDs. All
Parable member stores have access to the “New Music Tuesday” promotion, which
will include extensive in-store POP materials and program support at Parable’s
MemberNet website. “New Music Tuesday”
will premiere in Parable stores on February 26, 2002.
“This promotion has been in the planning stages for months,” explains Cheryl Greene, Music Specialist at The Parable Group. “One of our music suppliers challenged us to sell more CDs during their week of release. ‘New Music Tuesday’ is our response to that challenge, and I think retailers will be thrilled with the results.” The program is synchronized with Christian labels, which release their new products on Tuesdays.
A new “New Music Tuesday” POP kit will be delivered to
participating Parable stores each month, beginning February 2002. In addition to the poster stand provided to
each store that signs onto the program, the monthly POP kits will provide
promotional items such as posters, brochures, stickers and shelf talkers.
Parable stores also have access to “New Music Tuesday” merchandising ideas, plan-o-grams, product reminders, and promotional tools. Merchandising suggestions and plan-o-grams are available upon request and via Parable’s MemberNet website. And Parable stores participating in the February 2002 Super Saturday promotion will have an additional vehicle for promoting “New Music Tuesday” to their customers. A free CD being distributed on Super Saturday will promote the first “New Music Tuesday” on February 26.
To aid with implementation of the program, a weekly full-color email will be sent each Friday to notify registered consumers of the new releases for the following Tuesday. This email will have an internal link back to the “New Music Tuesday” portion of customer’s favorite PI website.
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