FOR IMMEDIATE RELEASE, January 2124, 2003
Contact: Jana Muntsinger, 804.754.2118
jana@mmpublicrelations.com
Parable Interactive Technology Now Available
to All CBA Stores
Parable Offers Advanced e-Commerce
Technology
San Luis Obispo, CA—As of January 27, 2003, Parable
Interactive’s award-winning technology from Parable
Interactive is available to all CBA stores regardless of marketing group
membership. Parable Interactive will create and maintain e-commerce sites for
any Christian retailer at a reasonable rate.
Until now, this service was available only to Parablesm
member stores and select ministry partners.
According
to Ron Johnston, President president of
Parable Interactive, broad access to this technology will increase the CBA
industry’s e-commerce
profile in e-commerce. “Parable Interactive has taken e-commerce
website development to a new level as we have serviced our member stores and
ministry sites. Now we want to share
what we’ve developed and benefit CBA as a whole. Every CBA retailer, from independent rookie to chain store
veteran, is welcome tocan now
access the e-commerce tools we offer ,”
says Johnston.
Parable Interactive has
been creating and maintaining e-commerce websites since 1996 and has
is
continually increasinged
their services and capabilities. CBA
retailers who access the services of Parable Interactive’s
services will discover thousands of options and services available
to their sites, including:
·
120,000
SKUs of Christians products, including books, music and
videos;
·
Advance
product downloads, including page spreads, audio/video files, first chapters
and author/artist information;
·
Customized product pricing;
·
Adaptable product selection, including
locally-produced products (independent music CDs, self-published books, etc.);
·
Packing
slips and shipping labels customized with store’s logo and address (so it looks
like the product came from the individual store);
·
Secure
checkout with advance fraud check technology; and
·
Customer service via both phone and e-mail.;
·
Local
events promoted on website (in-store signings, concert ticket sales);
and,
·Online
administration area for stores to check,
in real time, all traffic and sales at their website.
While offering broad
services to all CBA retailers, Parable member stores will continue to enjoy
specific perks benefits with
Parable Interactive, including coordinated in-store and web promotions. “There will be countless graphic elements,
sale prices and products still available exclusively to Parablesm
member stores. The benefits perks of
being a member store are vast and definable, but our member stores support our
decision to share e-commerce technology with the broader industry,” adds
Johnston.
Parable Interactive has used this same This
model for e-commerce sites has been
implemented for many ministries with great
positive resultseffectively with ministry e-commerce sites
previously. Parable Interactive
began assisting ministry websites in XXXX 2001 and
discovered that the partnership only actually enhanced
the services they could offer to member stores. Parable expects their offer to serve all CBA
retailers will have a similar positive impact for member stores—by providing
additional funding for continued technological advances.
Parable Interactive was created with
one simple goal: help organizations minor on technology and major in
ministry. With its corporate headquarters
in San Luis Obispo, CA, Parable Interactive serves as a ministry partner to
hundreds of religious web sites, including World Vision, Big Idea, Youth
Builders, Wesleyan Publishing House and CBN.org. Parable opened its first web-based store in November of 1996,
integrating its website with its member stores. Now Parable Interactive can provide a wide array of services,
including e-commerce for more than 120,000 products, online donations
capabilities, customized product selection, outsourced distribution and
customer support.
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January
2124, 2003