For Immediate Release, March 27, 2001 Contacts: Jana Muntsinger

Spring 2001: Only Parable Offers These Exclusives

Parable Christian Stores Offer Four Exclusives to Consumers

San Luis Obispo, California—Parable Christian Stores announces four Spring 2001 products found only in its member stores—The Psalms Collection of gift items, Dear Graduate leather edition book, Noah’s Ark Travel Pack and “I Will Be Your Friend” CD. Each of these products was created exclusively for Parable stores and is available for a limited time in limited quantities.

The Psalms Collection, based on the art from the best selling gift book He Restores My Soul by Donny Finley (Harvest House), comes in a variety of mix-and-match items perfect for gift-giving to moms, dads, graduates or teachers. The Psalms Collection features classic paintings coupled with verses from the Psalms. The collection features a coffee mug, gift bag, note pad with magnet, journal, note cards and a Parable-produced music CD. The products are individually priced starting at $2.99. The CD, produced for Parable by the Grammy-award winning M2.0 Productions, features contemporary praise music from the Psalms and retails for $9.97.

Dear Graduate (J. Countryman), the best-selling graduation book from Dr. Charles Swindoll, has been published exclusively for Parable stores in imprintable Euroleather with gold gilded pages and a presentation page. Leather color choices include tan or green, and each book comes in a full-color gift box. This high-quality book will be sold for $14.97, only $2 over the hardcover book price.

Tyndale Kids has created the Noah’s Ark Travel Pack to keep little fingers busy on long road trips this summer. The Noah’s Ark Travel Pack features a full-length music CD from the popular Kidz Tunz™ line, a puzzle book, a game board with reusable stickers from Mrs. Grossman’s (national sticker company). The Noah’s Ark Travel Pack will sell in Parable stores for $9.97.

Brentwood Records has partnered with Parable to create the “I Will Be Your Friend” music CD. Selling for $9.97, this CD features hit music from Michael W. Smith, Kathy Troccoli, Clay Crosse, Gary Chapman, Jake, LaRue and Joy Williams. The CD contains $20 of coupons for other music-related products. Each CD has a removable sticker promoting the product as a perfect graduation gift.

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Spring 2001 Exclusives, page two

“We have chosen the best of the best products for our 2001 exclusives,” says Marilyn Largent, Manager, Merchandising and Marketing for The Parable Group. “We want member stores to have a distinct advantage over every other retailer. These products should fly off the shelves! These are top-selling items with very attractive price points.”

Each of these exclusive products has been extensively promoted through Parable’s April 2001 catalog, reaching more than 2,558,000 people. The Noah’s Ark Travel Pack is promoted in Parable’s Kid’s Catalog (circulation: 507,000) and the June 2001 flyer (circulation: 670,000). In addition, the four exclusives are promoted extensively on the web at www.parable.com and on various Private Label Sites.

The Parable Group is a California-based marketing and retail services company representing over $400,000,000 in annual sales of Christian products to consumers. Parable Christian Stores consists of more than 300 independently owned Christian retail outlets located in North America. The Parable Group provides diverse marketing tools for its member stores such as e-commerce sites, in-store merchandising kits, exclusive products, weekly bestseller lists and catalogs. In 2000, Parable distributed more than 29.7 million catalogs, newspaper inserts, and other promotional mailings in 25 marketing campaigns.

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March 27, 2001

Spring 2001 Parable Exclusives

The Psalms Collection

Based on Art from He Restores My Soul by Donny Finley (Harvest House)

Coffee Mug – $8.99 (UPC #631955366707)

Contemporary Praise CD –special price of $9.97 (UPC #631955366745)

160-page Journal – $5.99 (UPC #631955366691)

Gift Bag – $2.99 (UPC #634955366714)

8 Notecards – $6.99 (UPC #631955366738)

Note pad with Magnet –special price of $6.97 (UPC #631955366721)

Dear Graduate by Dr. Charles Swindoll (J. Countryman)

Euroleather with gilded pages, available in green or tan – $14.97

(UPC #631955366844)

Noah’s Ark Travel Pack (Tyndale Kids)

Includes Kidz Tunz CD, puzzle book, game board, reusable stickers – $9.97

(UPC #631955366806)

“I Will Be Your Friend” CD (Brentwood Records)

Featuring Michael W. Smith, LaRue, Kathy Troccoli ~~[spelling]~~ and more – $9.97

(UPC #634955366820)