For Immediate Release
Contact: Jana Muntsinger, MMPR
804-754-2118
Crossings Book Club Chooses Peretti Novel as Main Selection for April 2005
Two million Targeted for “Monster” Promotion
Crossings Book Club, the world’s leading inspirational book club, has chosen Frank Peretti’s forthcoming novel, Monster (WestBow Press, April 2005), as its main selection for April. Crossings Book Club plans to promote Monster to approximately two million readers via a direct mail advertising piece the same month. Monster has a national street date of Tuesday, April 12, 2005 from WestBow Press, a division of Thomas Nelson, Inc.
“I’ve loved Peretti’s works since the beginning,” says Andrea Doering, Editor-in-Chief of Crossings Book Club. “I can still remember the effect This Present Darkness had on my life. And I’m not alone. Many of our members became fans of Christian fiction because Frank Peretti was writing.”
The fact that this will be Peretti’s first novel this decade makes Monster an important title for loyal Peretti fans and Crossings members. But Doering believes the book’s content stands on its own merit: “Monster is among Peretti’s best—weaving a love story, a story of overcoming great odds and a cautionary tale about what happens when we trust ourselves more than God. I thoroughly enjoyed it.”
“The timing of the Crossings Promotion is ideal for readers,” says Allen Arnold, Senior Vice President and Publisher of WestBow Press. “The national release date for Monster is the same week as the Crossings mailing—which means club members won’t have to wait any longer. Six years since his last novel is long enough!”
Monster is supported by a far-reaching marketing plan. WestBow is launching Monster with movie trailers shown in top-selling Regal cinemas, 6,000 copy advance excerpt booklet distribution, consumer radio giveaways, consumer online game (www.TheMonsterHunt.com), major retail pre-sell campaign, national print and broadcast advertising, and national publicity campaign. Capping off the publicity, the reclusive Peretti will be making special appearances at BookExpo America (June 2005) and CBA International (July 2005).
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Crossings Monster Promotions, page two
Frank Peretti is arguably the first sales superstar in spiritually-themed thrillers. Combined sales of his books are more than 12 million. He burst onto the fiction scene in 1988 with the release of This Present Darkness. Almost overnight, Frank Peretti went from working in a ski factory to the pages of People, TIME and Newsweek. Despite his sales success and notoriety, Peretti and his high school sweetheart Barb live simply in the mountains of the Pacific Northwest.
From one of the world’s largest publishers comes WestBow Press, the fresh new voice of fiction. Focusing on the Power of Story, WestBow produces engaging fiction told from a Christian worldview for the culture at large. WestBow Press - Enjoy the story. For more information, visit www.WestBowPress.com.
Crossings Book Club is the premier book club for today’s Christian family. Its mission is to provide the best Christian books by trusted Christian authors that will educate, inspire and enlighten. Crossings is the largest religious book club in America and is based in New York City. For more information, visit www.Crossings.com.
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February 15, 2005
Monster
By Frank Peretti
Available April 12, 2005, from WestBow Press
Hardcover: ISBN: 0-8499-1180-X, $24.99, 464 pages
Audio: CD, 270 minutes, $26.00, ISBN: 1-5955-4020-2, Read by the Author
For review copies and author interviews, contact Jana at McClure Muntsinger Public Relations
jana@mmpublicrelations.com, 804.754.2118