Contact: Jana Ford Muntsinger

McClure Muntsinger Public Relations

615.376.9442

PAX-TV Announces Max Lucado Double Feature

Jacob’s Gift and The Crippled Lamb Videos Airing Nationally on December 9

Two best-selling videos by Max Lucado will be aired nationally on the PAX-TV Network on Saturday, December 9, 2000. The Crippled Lamb (called for television, The Christmas Lamb) and Jacob’s Gift videos air back-to-back in primetime—from 7 pm to 8 pm Eastern Time. PAX, the national family entertainment network, currently reaches 81% U.S. television households via its nationwide broadcast television, cable and satellite distribution system.

PAX TV is heavily promoting the two videos with ten commercials airing the week prior to December 9. It will promote the shows with multiple “Stay Tuned” announcements the day of the broadcast. PAX is also planning a national print advertisement in TV Guide (circulation: 11,800,000). The videos are available for retail sale for $14.99 each and are based on best-selling children’s picture books by Max Lucado. Both the videos and the picture books are produced and distributed by Tommy Nelson.

“This is an incredible exposure for these videos, Tommy Nelson and Max Lucado,” says David Anderson, Vice President, Entertainment and Licensing, Tommy Nelson. “We hope millions will come to love and appreciate these two holiday classics.”

With more than 15 million books in print, Max Lucado is the top author in the Christian/Inspirational market. His adult and children’s books have been regulars on the CBA and Publishers Weekly Religion Bestseller lists. In 1999, The Crippled Lamb video appeared on Billboard Magazine’s Top Music Videos for six weeks, hitting #1 on December 11, 1999. In addition to his writing, Lucado is the pastor of Oak Hills Church of Christ in San Antonio, Texas.

-more-

PAX TV and Max Lucado, page two

Tommy Nelson, the children’s division of Thomas Nelson, Inc. (NYSE:TNI), is the first religious publisher ever to break into Publishers Weekly’s Top 15 Children's Publishers List. The company was ranked 14th for 1998 after growth of more than 30% each year since 1996. Tommy Nelson is known as the most inspirational name in children’s publishing, seeking to enrich and inspire the minds, souls and hearts of children everywhere.

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September 7, 2000

Jacob’s Gift

A Video Based on the Book By Max Lucado

RELEASE DATE: September 2000

ISBN: 0-8499-7529-8

LENGTH: 30 minutes

FORMAT: VHS

CATEGORY: Family Video

PRICE: $14.99

The Crippled Lamb

A Video Based on the Book By Max Lucado

RELEASE DATE: September 1999

ISBN: 0-8499-7503-4

LENGTH: 30 minutes

FORMAT: VHS

CATEGORY: Family Video

PRICE: $14.99

Contact Jana Muntsinger at McClure Muntsinger Public Relations 615.370.0043 for publicity information.