FOR IMMEDIATE RELEASE                                                            CONTACT:       Jana Muntsinger, MMPR

                                                                                                                                            804-754-2118, jana@mmpublicrelations.com

 

Million-Selling Kid Concoctions Books

Are Finally Coming to a Retail Store Near You!

 

NASHVILLE, Tenn.Kid ConcoctionsTM, the award-winning book series by John & Danita Thomas, is finally coming to the retail sales market this fall.  A rare self-publishing success story, these former Sunday school teachers from the Cleveland area have sold more than four million Kid Concoctions books and have established national brand awareness for their products—in less than 10 years.

 

What is Kid Concoctions? Developed originally for hands-on Sunday school lessons, Kid Concoctions has grown into a wildly successful arts-and-crafts brand based on the concept of using household goods to create popular children’s toys for pennies on the dollar. The authors, as parents of four kids, set out to make learning fun and exciting through unique projects that teach children basic life skills, promote family interaction, provoke thought, stimulate creativity, and build self-esteem.  

 

The four original Kid Concoctions titles—The Ultimate Book of Kid Concoctions, The Ultimate Book of Kid Concoctions 2, The Ultimate Book of Holiday Kid Concoctions, and Kid Concoctions and Contraptions—have been revised and repacked for trade release (October 2006, $14.99 each, B&H Kids).   Previously available only via infomercials and the Kid Concoctions website, these revised titles will now be available in a wide range of retails outlets including bookstores, toy stores and warehouse clubs. The Thomases are currently completing an all-new inspirational-themed title, Kid Concoctions of Biblical Proportions, to be released February 1, 2007.  The new title will help parents interact with their children on topics that include values and moral lessons.

 

Kid Concoctions is a widely-recognized brand with significant licensing agreements, including a RoseArt line of Kid Concoctions products (which sold 100,000 units in six weeks as a Target stores exclusive earlier in 2006), as well as a line of Darice craft supplies now in development. A pair of DVDs from Time-Life are currently being sold nationally, and a Kid Concoctions craft can currently be found on specially marked boxes of Kellogg’s Fruit Loops cereal. This fall, Chick-fil-A restaurants will offer a Kid Concoctions CD-ROM as its kid’s meal prize—with an estimated distribution of more than five million units.  Kid Concoctions has won four Parent’s Choice Awards, four Dr. Toy awards, and six Telly Awards.  The brand has experienced phenomenal sales through infomercials and QVC, where the books set a one-day sales record.

 

“John and Danita Thomas are remarkably creative people with a genuine heart for families,” says David Webb, executive editor of educational resources at B&H. “Because we share a vision for creating entertaining, engaging opportunities for parent-child interaction, B&H Kids is a terrific partner for Kid Concoctions. And the new inspirational Kid Concoctions collection is a natural extension of the brand—one that is sure to be welcomed by parents.”

 

Kid Concoctions release, page two

 

 

John and Danita Thomas are the parents of four children and travel as a family promoting the Kid Concoctions brand.  John & Danita have made more than 300 national television appearances, including two popular PBS pledge specials. They have also written for several nationally distributed magazines and are sought-after speakers among educators and parent groups.

 

B&H Publishing Group, the trade publishing division of LifeWay Christian Resources, produces some of today’s most sought after books, Bibles, church supplies and multimedia products. The B&H Publishing Group is an umbrella for areas that include academic, children, educational, Spanish, trade book, church supply product, Bible, and Bible-related product.  The company’s Holman Bible Publishers division, established in 1738, has developed the new Holman Christian Standard Bible® translation and is also the largest publisher of Spanish language Bibles in the United States.

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June 21, 2006

 

 

www.kidconcoctions.com

 

The Ultimate Book of Kid Concoctions – ISBN-10 #0-8054-4443-2

The Ultimate Book of Kid Concoctions 2 – ISBN-10 #0-8054-4444-0

Kid Concoctions and Contraptions – ISBN-10 #0-8054-4446-7

The Ultimate Book of Holiday Kid Concoctions – ISBN-10 #0-8054-4445-9

 

Available October 1, 2006                      Retail Price: $14.99

Format: Trade Paper     Page Count: 80

Trim Size: 11 x 8 ½        Category: Youth/Children/Activity Books

 

Kid Concoctions of Biblical Proportions – ISBN-10 #0-8054-4447-6

Releasing February 2, 2007