FOR IMMEDIATE RELEASE Contact: Jana Muntsinger, MMPR
804.754.2118
Guideposts To Launch Trade Book Imprint: GuidepostsBooks
GuidepostsBooks Taps Into Six Decades of Guideposts
Brand Loyalty & Name Recognition
NEW YORK, NY—Guideposts will launch its first trade book imprint, GuidepostsBooks, in the fall of 2006. Founded more than 60 years ago by Dr. Norman Vincent Peale and his wife Ruth Stafford Peale, Guideposts is one of the most recognized inspirational organizations worldwide, and its publications reach over 10 million readers each month. With the launch of GuidepostsBooks, loyal Guideposts fans and legions of new readers will have access to Guideposts-branded books at the retail level.
“For more than 60 years, the Guideposts brand has steadily grown in respect and recognition among consumers,” says Richard Stenhouse, Vice President, Guideposts Book Publishing Group. “Guideposts has a rich history of publishing, not only through magazines but through our retail division, Ideals Publications, and through books distributed by our direct mail marketing model. Now GuidepostsBooks will tap into that brand loyalty by applying its editorial strength to trade book publishing. We believe our new imprint will serve all readers by making GuidepostsBooks available in their favorite retail stores.”
GuidepostsBooks is Guideposts’ adult trade imprint that will focus on inspirational titles with a wide variety of content. All sales and distribution will be handled by Ideals Publications’ (a division of Guideposts) national sales representatives. “Our line of Ideals imprints sells well in all sales channels – religious, general market, ‘big box’ retailer independents,” says Martin Flanagan, Director of Sales and Marketing. “We believe the entire GuidepostsBooks line will be well-received across the board.”
“GuidepostsBooks is an exciting venture,” says Marilyn Moore, Publisher and Editor-in-Chief, GuidepostsBooks. “The brand has built-in consumer recognition, readers who know and trust the Guideposts name. We also have more than 60 years of publishing experience, so we enjoy relationships with a long list of authors who have forged strong ties with our organization. Some of these authors will be on our first list.”
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GuidepostsBooks Launch, page two
GuidepostsBooks’ first list will be released in the fall of 2006 and will include a range of titles, including first-person narratives, inspirational fiction and some entertaining life-style books. All GuidepostsBooks titles will be acquired and edited by the Guideposts editorial team based in New York City.
“Not only does GuidepostsBooks bring powerful name recognition to the retail marketplace, but Guideposts’ own promotions, many millions of consumer contacts each year, build brand recognition and provide a massive and ongoing promotional punch,” says Flanagan. “Additionally, magazines published by Guideposts—Guideposts, Angels on Earth and Positive Thinking—will promote GuidepostsBooks titles via editorial coverage and advertising that can reach over 10 million readers each month.”
“We have been carefully developing our editorial and marketing strategy for GuidepostsBooks over the past year and a half,” says Stenhouse. “Authors and titles will be announced soon. We look forward to showcasing our full list at BookExpo America and CBA’s International Christian Retail Show.”
For details on GuidepostsBooks sales and distribution, retailers are asked to contact Ideals Publications’ sales team, which will represent all GuidepostsBooks titles. Contact Ideals at 800-586-2572 or write to: Ideals Publications, 535 Metroplex Drive, Nashville, TN 37211.
For more information about GuidepostsBooks,
please contact Jana Muntsinger at McClure Muntsinger Public Relations,
804.754.2118 or jana@mmpublicrelations.com
GuidepostsBooks publishes faith-based, inspirational books helping people in all walks of life achieve maximum personal and spiritual potential. GuidepostsBooks is the trade book imprint of Guideposts, one of the most beloved and widely-distributed publishers of inspirational books and magazines. Although Guideposts has published books for more than 40 years, GuidepostsBooks, launched in 2006, marks the first foray for Guideposts into general trade publishing under its own name. GuidepostsBooks editorial and marketing staff is based in New York City. Sales and distribution is handled by Ideals Publications, the retail arm of Guideposts, in Nashville, Tennessee.
Guideposts, a non-profit organization headquartered in Carmel, New York, was co-founded in 1945 by Ruth Stafford Peale and her late husband, Dr. Norman Vincent Peale, one of the foremost motivational speakers of the twentieth century. His landmark book, The Power of Positive Thinking, has sold over 20 million copies in 42 languages worldwide. Guideposts is a trusted and forward-looking force for positive change empowered by a deep and determined desire to help others by providing life-changing information, products and services for all in need. Guideposts is America’s pre-eminent publisher of inspirational books and magazines, with annual book sales of over 6 million copies and a combined paid magazine circulation of over 4.3 million. Ideals Publications, based in Nashville, Tennessee, is the retail book sales and distribution outlet of Guideposts; including GuidepostsBooks, Candy Cane Press, Williamson Books and Ideals Press.
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January 23, 2006