FOR IMMEDIATE RELEASE
Date:        December 21, 2005                                                                                                                             

Contact:    Heather D. Adams
                Director of Publicity

                (615) 902-2224 office/(615) 902-2746 FAX
                hadams@thomasnelson.com
               

Finding True Purpose—No Matter What Stage in Life

New York Times Bestselling Author Reveals

How to Discover and Apply Uniqueness

 

 (NASHVILLE, TN) Contrary to popular belief and pop psychology, New York Times bestselling author Max Lucado claims that people CANNOT be anything they want in his new book, Cure for the Common Life (W Publishing Group, January 2006). Instead, Lucado asserts that no matter what stage of life a reader is in, he can find his unique purpose and apply it for amazing results.

 

Lucado says, “Da Vinci painted one Mona Lisa. Beethoven composed one Fifth Symphony. And God made one version of you. He custom designed you for a one-of-a-kind assignment.  Mine like a gold digger the unique-to-you nuggets from your life.”

 

Lucado’s prescription for discovering reader’s unique gifts lies in the self-assessment tool within the pages of Cure for the Common Life. Developed by People Management Inc., a leading personnel management firm, the tool leads readers through the steps for discovering their unique gifts and then applying them to achieve their unique purpose. In describing the distinctiveness of each person, Lucado asserts, “Can an acorn become a rose, a whale fly like a bird, or lead become gold? Absolutely not. You cannot be anything you want to be, but you can be everything God wants you to be.”

 

Drawing on decades of research conducted by People Management Incorporated, Lucado says, “You have…a divine spark. An uncommon call to an uncommon life… Stand at the intersection of your affections and your successes and find your uniqueness.”

 

Calling that intersection between affections and successes the “sweet spot,” Lucado unveils practical methods in Cure for the Common Life to reclaiming vigor, vitality and purposeful living. The blueprint to understanding what will truly bring meaning and happiness to life is already within, he asserts. If the “oak indwells the acorn,” Lucado believes that the past predicts the future.  In the merger of success and satisfaction in earlier life lies the key to future joy.

 

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Cure for the Common Life helps readers discover their true passion through a series of five basic questions:  1. What are your Strengths?  2. What is your Topic?  3. What is your Optimal setting?  4. What about Relationships?  5. What are your “Yes!” moments? What is your S.T.O.R.Y.? This self-assessment process developed by People Management Incorporated and tested through decades of work with thousands of people have proven this simple but powerful exercise can work true miracles in improving the satisfaction levels in people’s lives.
In fact, the exercise calls for assessing the reader’s total life. Obviously, the older the reader the more experience he or she can draw on in order to interpret true calling. It’s never too late to plant both feet firmly in the “sweet spot.” Imagine the difference that one day, month or year spent living out God’s purpose can bring as opposed to all the years spent outside that purpose!  Truly an inspirational look at the rest of life for any age, Cure for the Common Life will have a special meaning for seniors and mature adults.

 

Including a “Sweet Spot Discovery Guide” and additional resources available on-line, Cure for the Common Life helps readers discover and chart a prescription for happiness, fulfillment and God-given contentment—in business as well as in life.

 

Max Lucado is available for interview.

 

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Cure for the Common Life

Max Lucado

Available January 2006

W Publishing Group

Hardcover, ISBN 0849900082, $22.99

240 pages, 6 1/8 x 9 1/4

Religion/Christianity/Christian Life

Spanish edition, Softcover, ISBN 0881139025, $13.99

Webinar: www.maxlucado.com/discoverthecure

 

 

 

Thomas Nelson, Inc. is a leading publisher and distributor of books emphasizing Christian, inspirational and family value themes, and believes it is the largest publisher of Bibles and inspirational books in the English language.  For more information, visit our website www.thomasnelson.com. 

 

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