FOR IMMEDIATE RELEASE
Date: December 21, 2005
Contact: Heather D. Adams
Director of Publicity
(615)
902-2224 office/(615) 902-2746 FAX
hadams@thomasnelson.com
Lucado Prescribes a Cure for Hum-Drum Life
New York Times Bestselling Author Says You CANNOT Be Anything You Want to Be
(NASHVILLE, TN) Contrary to popular belief and pop psychology, New York Times bestselling author Max Lucado claims that people CANNOT be anything they want in his new book, Cure for the Common Life (W Publishing Group, January 2006). Instead, Lucado asserts that the very philosophy meant to empower people to “be all that you can be” has instead led to a sobering state of dissatisfaction and “a stale fog [that] has settled over our society. Week after week of energy-sapping sameness… Boredom. Mediocre performance.” This epidemic gives him a national platform to prescribe a much-needed remedy.
Consider statistics pointing to this pervasive national illness:
- 70% of Americans public admit no enthusiasm or passion for their work.
- One-third of Americans say, “I hate my job.”
- Two-thirds of Americans labor in the wrong career.
- Most suicides happen on Sunday nights.
- Most heart attacks happen on Monday mornings.
What is the cure? Lucado provides an immediate prescription in Cure for the Common Life—complete with a self-assessment tool developed by People Management Inc., a leading personnel management firm, which leads readers through the steps for discovering their unique gifts and then applying them to achieve their unique purpose. In describing the distinctiveness of each person, Lucado asserts, “Can an acorn become a rose, a whale fly like a bird, or lead become gold? Absolutely not. You cannot be anything you want to be, but you can be everything God wants you to be.”
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Drawing on decades of research conducted by People Management Incorporated, Lucado says, “You have…a divine spark. An uncommon call to an uncommon life… Stand at the intersection of your affections and your successes and find your uniqueness.”
Calling that intersection between affections and successes the “sweet spot,” Lucado unveils practical methods in Cure for the Common Life to reclaiming vigor, vitality and purposeful living. The blueprint to understanding what will truly bring meaning and happiness to life is already within, he asserts. If the “oak indwells the acorn,” Lucado believes that the past predicts the future. In the merger of success and satisfaction in earlier life lies the key to future joy.
Cure for the Common Life helps readers discover their true passion through a series of five basic questions: 1. What are your Strengths? 2. What is your Topic? 3. What is your Optimal setting? 4. What about Relationships? 5. What are your “Yes!” moments? What is your S.T.O.R.Y.? This self-assessment process developed by People Management Incorporated and tested through decades of work with thousands of people have proven this simple but powerful exercise can work true miracles in improving the satisfaction levels in people’s lives.
Including a “Sweet Spot Discovery Guide” and additional resources available on-line, Cure for the Common Life helps readers discover and chart a prescription for happiness, fulfillment and God-given contentment.
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Cure for the Common Life
Max Lucado
Available January 2006
W Publishing Group
Hardcover, ISBN 0849900082, $22.99
240 pages, 6 1/8 x 9 1/4
Religion/Christianity/Christian Life
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