FOR IMMEDIATE RELEASE
Date: December 21, 2005
Contact: Heather
D. Adams
Director of Publicity
(615)
902-2224 office/(615) 902-2746 FAX
hadams@thomasnelson.com
Finding True Purpose—No Matter What Stage in Life
New York
Times Bestselling
Author Reveals How to Discover
and Apply Uniqueness
(NASHVILLE, TN) Contrary to popular
belief and pop psychology, New York Times bestselling author Max Lucado
claims that people CANNOT be anything they want in his new book, Cure for
the Common Life (W Publishing Group, January 2006). Instead, Lucado asserts
that no matter what stage of life a reader is in, he can find his unique
purpose and apply it for amazing results.
Imagine the estimated 2.1 million new college graduates currently trying to find a job—any job. Then, imagine how different the process would be IF the grads knew exactly what they wanted to do with the degree they probably aren’t even sure they wanted.
Lucado says, “Da Vinci painted one Mona Lisa. Beethoven composed one Fifth Symphony. And God made one version of you. He custom designed you for a one-of-a-kind assignment. Mine like a gold digger the unique-to-you nuggets from your life.”
This prescription, applicable to readers of any age, will ring especially true to twenty-somethings just starting out. The secret lies in the self-assessment tool within the pages of Cure for the Common Life. Developed by People Management Inc., a leading personnel management firm, the tool leads readers through the steps for discovering their unique gifts and then applying them to achieve their unique purpose. In describing the distinctiveness of each person, Lucado asserts, “Can an acorn become a rose, a whale fly like a bird, or lead become gold? Absolutely not. You cannot be anything you want to be, but you can be everything God wants you to be.”
Drawing on decades of research conducted by People Management Incorporated, Lucado says, “You have…a divine spark. An uncommon call to an uncommon life… Stand at the intersection of your affections and your successes and find your uniqueness.”
Calling that intersection between affections and successes the “sweet spot,” Lucado unveils practical methods in Cure for the Common Life to reclaiming vigor, vitality and purposeful living. The blueprint to understanding what will truly bring meaning and happiness to life is already within, he asserts. If the “oak indwells the acorn,” Lucado believes that the past predicts the future. In the merger of success and satisfaction in earlier life lies the key to future joy.
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Cure for the Common Life helps readers discover their true passion through a
series of five basic questions: 1. What are your Strengths? 2. What is
your Topic? 3. What is your Optimal setting? 4. What about Relationships?
5. What are your “Yes!” moments? What is your S.T.O.R.Y.? This
self-assessment process developed by People Management Incorporated and tested
through decades of work with thousands of people have proven this simple but
powerful exercise can work true miracles in improving the satisfaction levels
in people’s lives.
Including a “Sweet Spot Discovery Guide” and additional resources available on-line, Cure for the Common Life helps readers discover and chart a prescription for happiness, fulfillment and God-given contentment—in business as well as in life.
Max Lucado is available for interview.
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Cure for the Common Life
Max Lucado
Available January 2006
W Publishing Group
Hardcover, ISBN 0849900082, $22.99
240 pages, 6 1/8 x 9 1/4
Religion/Christianity/Christian Life
Spanish edition, Softcover, ISBN 0881139025, $13.99
Webinar: www.maxlucado.com/discoverthecure
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