FOR IMMEDIATE
RELEASEFOR IMMEDIATE RELEASE
Contact: Pamela McClure, 615.595.8321
pamela@mmpublicrelations.com
Lucado Book
Tour Anchors “Come
Thirsty” Campaign
Extensive Marketing Campaign
Launches with Pre-Sell Efforts
It’s a safe bet that Max
Lucado’s new book, Come Thirsty: No Heart
Too Dry for His Touch, will become a national bestseller—as each of his
trade titles have done for decades. But
bestseller status is not the only goal for W Publishing Group as this new title
releases in October. Marketing efforts
for Come Thirsty kick off with a
pre-sell campaign in July, and the campaign’s
intensity will peak with Lucado’s multi-city book tour in November. All theseExtensive
promotional efforts are focused on two goals: inviting millions of current Lucado fans to enjoy
Come Thirstydiscover God’s love afresh in
this new book; and introducing new readers to Lucado’s soul-stirring
writing style.masterful storytelling and accessible
writing style.
Rodney
Hatfield, Vice
President of Brand Strategy, Thomas Nelson Book GroupMarketing
VP for W Publishing Group, explains, “We enjoy the challenge
of making each Lucado release more successful that the last. Max’s mission is to share God’s love via words on the printed
page. Our mission is to create intersections where consumers discover Max’s books and
encounter God’s loveNot only do we want to hit bestseller lists
consistently, we are also eager to introduce Max to new readers.” A fitting task for
the publisher since Lucado’s name recognition is skyrocketing alongside book
sales (insert
research stat here?). Mention that W will
have X more titles over next five years? I like adding the research stat and the new
signing contract.
TheHatfield and team
have outlined an intense, initial
marketing campaign launch for Come Thirsty which will
span six months and include elements such as:
·
Consumer
pre-sell campaign (launches July 2004)
·
Advance
galley distribution to trade and consumer media and key retailers (Summer 2004)
·
Teaching
seminars with Michael W. Smith in select markets (September 2004)
·
Marketing
partnership with Hallmark in Gold Crown Stores (Fall 2004)
·
Multi-city
Author Tour (November 2004)
·
Interactive
End Cap Display and merchandising kit for retailers (October – December 2004)
·
National
print and internet advertising campaigns (Summer and Fall 2004)
·
National publicity
campaign (Summer and Fall 2004)
·
Teaching seminars
with Michael W. Smith in select markets (Fall 2004)
·
Regional
radio advertising campaign (Fall 2004)
·
Marketing
partnership with Hallmark in Gold Crown® Stores (Fall 2004)
·
Multi-city Author
Tour (November 2004)
·
Interactive End Cap
Display and merchandising kit for retailers (October – December 2004)
·
Outdoor
Billboard advertising in select markets (Fall 2004)
·
National
publicity campaign
·
Max Lucado is a New
York Times best-selling author credited with more than 39 million books in print and a multitude of
licensed products. Max serves as senior minister at
Oak Hills Church in San Antonio, Texas. He is husband to Denalyn
Lucado and father to their three daughters: Jenna, Andrea and Sara. Publishers
Weekly says “there aren’t many authors bigger than Lucado,” and with more than
33 million books in print, decades on the national bestsellers lists and
numerous awards, Max Lucado is indeed a publishing phenomenon. His books have appeared on many and various
bestseller lists including The New York Times, USA Today, Publishers Weekly and
the Christian Booksellers Association (CBA).
(This
paragraph HAS to be changed. J)
W Publishing Group is a subsidiary of
Thomas Nelson, Inc., a leading publisher, producer and distributor of books
emphasizing Christian, inspirational and family value themes. Thomas Nelson Inc. is the largest publisher
of Bibles and inspirational books in the English language. For more information, visit www.wpublishinggroup.com.
# # #
COME THIRSTY: No Heart Too Dry for His Touch
By
Max Lucado
By Max Lucado, Available
October 7, 2004, from W Publishing Group
Hardcover: ISBN 0-8499-1761-1, $22.99, 240 pages Audio:
CD, 180 minutes, $24.99, ISBN 0-8499-6376-1