FOR IMMEDIATE RELEASE
Contact: Pamela McClure, 615.595.8321
Lucado’s “Come Thirsty Church Experience”
Introduces Multi-Generational Teaching Model
Comprehensive Church Kit Features Unique Interactive Elements
For the first time ever, a multigenerational curriculum based on a Max Lucado title is available to churches worldwide. This new product, entitled Come Thirsty: The Church Experience (Nelson Reference & Electronic, December 2004), features interactive teaching materials for all age levels, from preschoolers to adults. Based on the material in Lucado’s latest bestselling title, Come Thirsty: No Heart Too Dry for His Touch (W Publishing Group, 2004), this multimedia resource offers a six-week journey of spiritual renewal alongside popular author and pastor Max Lucado.
Three different levels of Come Thirsty: The Church Experience are available, providing an affordable option for every size congregation. Each level of the contains sermon preparation materials, small group study guides (for students and leaders), DVD/VHS lessons with Max Lucado, a hardcover Come Thirsty book, promotional items (posters, cards, etc.) and a CD-Rom containing introductory material. Level two and level three kits include additional resources such as:
· unique marketing resource CD-Rom featuring wizard-based software for customizing PowerPoint presentations, posters, and more
· a copy of The Devotional Bible
· the Lucado LifeWorks Library CD-Rom
· outreach package for promoting the church experience to the community
· youth study materials (Plunge!) for students and leaders
· children’s lesson curriculum (“Hermie”)
· plush children’s toys,
· special music for children’s choir and congregation
· DVD sermon “set-ups”
· additional copies of daily devotionals and adult study guides
--more--
Come Thirsty: The Church Experience/page two
“Every element of these church kits, from the Lucado DVD presentations to the marketing CD-Rom materials, has been crafted with church leaders in mind,” comments Bethany Neff, Marketing Director for Nelson Reference & Electronic. “Come Thirsty: The Church Experience is easy to implement, simple to promote, and comprehensive for every age level.”
Come Thirsty: The Church Experience should increase consumer awareness of Lucado titles and other Christian books available via local Christian retailers. Bill Anderson, CBA President and CEO, sees products such as the Come Thirsty: The Church Experience as an ideal introduction to Christian books and retailers. “One of the biggest challenges facing the Christian retail channel is making meaningful connections with the church and the people in the pew. Whenever entire churches are exposed to the life-changing power of a Christian book, it expands the awareness of Christian products and Christian stores.” Marilyn Largent, Vice President of Wholesale Sales and Marketing for The Parable Group, is also impressed, "The Come Thirsty: The Church Experience initially impressed me with how entirely comprehensive it is—materials for preschool through adults. This is a fresh multigenerational approach to learning, one I believe churches will embrace."
With more than 39 million books in print, Max Lucado’s 50+ titles are read worldwide in more than 20 languages. Christianity Today magazine recently dubbed Lucado “America’s Pastor,” and Publishers Weekly, the general market publication for books and bookselling, recently proclaimed “there aren’t many authors bigger than Lucado.” His books are regular fixtures on national bestseller lists including The New York Times, USA Today and Publishers Weekly. Lucado has been featured in a wide range of media, including USA Today, “Larry King Live” and “NBC Nightly News,” and has spoken at the National Prayer Breakfast before the President of the United States. But Lucado remembers his roots in the dry West Texas soil. He acknowledges that he is a simple Texas pastor (Oak Hills Church in San Antonio) with a simple message about living water. “Like water, Jesus goes where we can’t,” he explains. “I simply invite readers to do what I must do for my own dehydrated heart, drink deeply and often.”
Nelson Reference & Electronic is a subsidiary of Thomas Nelson, Inc., a leading publisher, producer and distributor of books emphasizing Christian, inspirational and family value themes. Thomas Nelson Inc. is the largest publisher of Bibles and inspirational books in the English language.
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COME THIRSTY: The Church Experience
Material based on a book by Max Lucado
Available December 2004 from Nelson Reference & Electronic
www.MaxLucado.com www.ComeThirsty.com
Level 1: ISBN 1-4185-0024-0 ($200)
Includes sermon series, scripture readings and song list, DVD & VHS lessons from Lucado, theme song CD, adult study guide, leader’s study guide, hardcover book, daily devotionals, posters, boxed cards, CD-Rom including reproducible materials and video intro for leaders.
Level 2: ISBN 1-4185-0025-9 ($400)
Includes all level one materials plus The Devotional Bible, youth study guides, youth leaders guide, outreach package, marketing helps CD-Rom, additional daily devotionals and adult study guides.
Level 3: ISBN 1-4185-0026-7 ($600)
Includes all level one and level two materials plus Lucado LifeWorks Library CD-Rom, Hermie children’s curriculum, Hermie and Wormie plush toys, special music for children’s choir, DVD sermon set-ups, additional daily devotionals, adult study guides, leaders guides, youth study guides and youth leaders guides.