Why Does Your Audience Want To Know About
I’m the Big Brother and I’m the Big Sister?
1. Four million babies are born every year and
60 % of those babies have big brothers and sisters. (The parents of these
children are your readers or listeners!)
2. These books meet the top two goals of
repeat parents: making the older child feel special, helping the older child
bond with the new baby. (Addressing
felt needs=Increasing your audience)
3. At least six licensing partners are
interested in this brand. Photo frames,
apparel, gift items and more are in the works.
(Your audience can be on the front end of this trend!)
4. Gift giving to an older sibling when a new
baby arrives is a well established buying trend – but very few products are
specifically designed for that market.
(Your audience is looking for gift giving ideas—you can help!)
5. The talented illustrators of this book
series boast former clients such as Hallmark and Carlton Cards. (These books look great on TV and in print!)
6. The quality padded hardcover and affordable
softcover provide a product for every type of retail outlet in the
country. (There is a right-priced item
for every income level—including your listeners and readers!)
7. Interactive products and memory books are
popular (Your audience is looking for ways to record the best parts of life.)
Susan Ligon,
mother of two and author of
is available
for interview.
Contact
Pamela McClure, 615.595.9243, for details!