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Thursday, February 8, 2001:
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6:30 - 7:00 pm:
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Registration Reception
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7:00 - 8:30 pm:
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"Becoming Great at the Basics" - Whether you are a new publicist or a seasoned
pro, this session will help you sharpen your PR skills by learning how to
improve press materials, build credibility with the media, create and
implement an aggressive but realistic publicity plan.
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Friday, February 9, 2001:
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8:00 - 8:45 am:
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"Maximize Trade Coverage" - Learn how to obtain positive trade publicity for your
company as wella s your products in our industry's key trade publications.
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8:45 - 10:00 am:
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"Top Christian Print Coverage" - This session will give you proven strategies for getting
great reviews and feature stories through real-life examples, editorial calendars from
major publications and editor's insights. Guaranteed to build your credibility. |
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10:15 - 11:30 am:
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"Crack the General Market Media" - We'll discuss how to determine the
potential of a project for general media attention and how to tailor
your pitch to get consideration by the right editors and producers. |
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11:45 am:
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"Lunch with Cathy Grossman, Religion Writer, USA Today" - Ever wish you could
get a story in the nation's most-read newspaper? Cathy Lynn Grossman will
tell us what she is looking for in covering religion for this all-important
newspaper and offer tips on how to get the attention of USA Today editors. |
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2:00 - 4:15 pm:
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"'Let's Talk About It' Round Table Discussions" - We're all in the same
boat, with many of the same challenges, so we'll take some time to learn
from each other in four 30-minute sessions including:
- Publicity Budgeting and Planning
- Pulling Off Multi-City Media Tours
- Memorable Special Events led by Malcolm & Martha Greenwood of Big Event Productions, Inc.
- Selecting and Supervising Outside Publicists
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4:30 - 5:30 pm:
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"Getting a "Yes" from Christian Television" - In this session, you will be able to
ask the top producers-such as Molly Young of "The 700 Club," Bruce Jacobson of
"Life Today" and Trish Ragsdale of "At Home Live" - how to get your author or artists
on their show and how to prepare them to make the most of it. |
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6:00 pm:
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Dinner on your own
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Saturday, February 10, 2001:
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8:30 - 9:00 am:
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Devotions: Confessions of a Publicist Seeking to Keep the Faith
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9:00 - 10:30 am:
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"Christian Radio Strategies " - After a discussion of developing and maintaining radio lists,
we'll interact with a panel of the top producers and hosts of major radio programs including
Johanna Fisher, KCBI; Wayne Shepherd, Moody Broadcasting; Tonda Nations, FamilyLife
Today; Penna Dexter, USA Radio; Ken Engstrom, Decision Today Radio; Mark Elfstrand, WMBI
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10:45 - 11:45 am:
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"Become Your Own PR Person" - In this session, we'll talk about strategies for communicating
effectively with your various audiences and preparing yourself to succeed.
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12:00 pm:
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Close/Transportation to Anatole Hotel for NRB Convention
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