Publicity Workshop 2001 Fresh Ideas that Get Results Melrose Hotel Dallas, Texas February 8-10, 2001 A workshop for in-house CBA industry publicists providing publicity skill training, media networking and professional coaching. This "roll-up-your-sleeves" workshop will teach you how to: Boost media coverage for your products and authors/artists Discover the latest trends in pitch materials and press releases Learn what editors and producers really want from publicists Plan and execute effective convention and in-store events Make the most of publicity results Capitalize on Internet publicity opportunities Tailor your pitch to general market media WHAT: A must-attend training and networking event for in-house CBA publicists WHO: Featuring the top radio and TV producers and print journalists from CBA and beyond. Led by Nancy Guthrie of Guthrie Communications and Pamela McClure and Jana Muntsinger of McClure Muntsinger Public Relations WHEN: February 8-10, 2001 (immediately prior to the NRB Convention) WHERE: The Melrose Hotel, 3015 Oak Lawn Avenue, Dallas, TX 75219 SPONSORS: ENDORSED BY: