MMPR STRATEGIC DIRECTIVE VISION STATEMENT: Our vision is to see God change people's lives through interaction (a dynamic encounter) with inspirational products. MISSION STATEMENT: Our mission is to provide quality service to the CBA industry through: Publicity strategy and implementation; Marketing strategy; Industry leadership. CORE VALUES: We value partnering with God to benefit His Kingdom through: Being committed to prayer as we look to God for our direction and purpose; Strategic alliances with vendors and ministries. We value fun by: Selecting projects we enjoy; Choosing team members we enjoy; By not taking ourselves too seriously. We value integrity by: Holding ourselves to a standard of excellence; Fulfilling and exceeding our commitments; Being honest in our business dealings and relationships. We value team by: Investing in others; Appreciating team member abilities and distributing responsibilities accordingly; Equitable financial reward. We value flexibility by: Being selective in the projects we take; Limiting our long-term commitment to any one vendor. We value profitability by: Seeking the highest return on time invested; Carefully limiting expenses with the goal of being able to invest in charitable institutions and ministries.